William Grant has released Glenfiddich’s first-ever vatted ‘vintage reserve’, the 1974 Glenfiddich Vintage Reserve which the company claims was selected by a global panel of 16 experts.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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